Affiliate Disclosure
How affiliate links are labelled, and the rule that commission never decides what we recommend.
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Some pages on this site may contain affiliate links. This page explains what that means and what it does not change.
What an affiliate link is
If you follow an affiliate link to a retailer and buy something, we may receive a small commission. The price you pay is the same either way. The commission comes from the retailer's margin, not from you.
How they are labelled
Where a page contains affiliate links, a notice appears on that page before the links do. We do not rely on this policy page alone to disclose them, because a disclosure you have to go looking for is not really a disclosure.
The rule that matters
Commission never determines a recommendation. When we say a wet grinder produces a smoother batter than a mixer, or that a particular kind of rice is worth sourcing, that is what the testing showed. We recommend plenty of things that carry no affiliate arrangement at all, and we regularly tell readers that the cheaper option or the one they already own is fine.
In particular, we will keep saying that you do not need special equipment for most of this cooking, because it is true, even though that advice earns us nothing.
What we will not do
- Add a product to a guide because it has an affiliate programme.
- Rank one item above another because the commission is higher.
- Omit a cheaper or free alternative that works just as well.
- Present an affiliate link as a neutral reference without labelling it.
Your choice
You are under no obligation to use these links. Searching for the product yourself costs you nothing extra and costs us the commission, which is entirely your right. The recipes are free and stay free either way.
Display advertising is covered separately under our advertising disclosure.